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Re-branding for Australian church aid agency: The Church of England Newspaper, June 24, 2012 p 4. June 27, 2012

Posted by geoconger in Anglican Church of Australia, Church of England Newspaper, NGOs.
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The Australian church aid agency, Anglicord , has adopted a new name and logo.  The Melbourne-based Church Aid agency announced last week that it would now be called “Anglican Overseas Aid”.

Anglican Overseas Aid’s CEO, Misha Coleman said the re-branding came in “response to supporter feedback that our name needs to better reflect what we do, which is to work through Anglican connections to reduce poverty in some of the world’s poorest communities,  in some of the most difficult to reach locations.”

“We accept that our name should say what we do,” Ms Coleman said, adding that the agency also believed it was necessary to adopt a new name to differentiate its work from that of other church organizations.  A spokesman said the agency sought to “remove the confusion between ourselves and other Anglican agencies, which is an ongoing issue at the broader public and government levels” in Australia.

The name change, and a move to new offices, will not change the mission or ministry of Anglican Overseas Aid, Ms. Coleman said.  “We still have the same commitment to our vision of a world free of poverty and for justice and peace for all.”

The foreign aid arm of the Anglican Church of Australia, Anglican Overseas Aid raised approximately A$2.2 million to support education, relief and development programmes in Africa, Asia and the Pacific.

First printed in The Church of England Newspaper.